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Back to Ad Archive 2007

September 10, 2007: "Ironically"

1796 No Stars Ad Color

Author:
J. Agre

Concept:
We wanted to strongly position this coin as a ‘collection centerpiece’, but without saying that quite so literally. After just a few minutes we came up with this one, which we thought achieved the goal while reinforcing the thing that makes the coin so special.

As an aside, we are always trying to come up with captions which relate very specifically to the coin shown, as opposed to generalized statements that might apply to any coin (or which could be used by any dealer to describe anything).

Given the objectives, we thought this was a pretty good one.

Captions that didn’t make the cut:
None. This one was easy.

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