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Back to Ad Archive 2012

June 25, 2012: "MSLXIV+"

12 06 25

Author:
J. Agre

Concept:
Our goal this week, as it is every week, was to highlight the most compelling attribute of the featured item, which we determined was the elegant presentation of the 1907 date on this lovely, high-end high relief in Roman numerals.

Which of course required us to present a caption also in Roman numerals, in this instance repeating the MS64+ grade (with the visual clue of the ‘+’ making this caption 21% more understandable than it would be otherwise).

Captions that didn’t make the cut:
We knew we were going with this basic premise, with the first iteration simply "LXIV+".

But given that the Roman numeral ‘L’ (for 50) is not often seen, we felt that we needed to add the ‘MS’ to make it a little more obvious.

So we did.

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