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Back to Ad Archive 2013

February 25, 2013: "Shake, Rattle End Roll"

13 2 25

Author:
J. Agre

Concept:
It’s not often we come up with a caption with two word plays in it, so when we do – in this case highlighting both the Rattler holder and the cool end roll toning on this fabulous Gold CAC’ed Morgan by using slightly modified "Shake, Rattle and Roll" lyrics popularized by Bill Haley & His Comets – we pretty much have to use it.

Captions that didn’t make the cut:
Our first effort was "How about a drum roll for this end roll.", which was frankly just minimally acceptable in our view and prompted us to seek something better.

Which led to "The be all and end all of End Rolls.", which seemed like a better caption, though a hard one for any coin to live up to.

So we kept working, eventually coming up with the caption in the final ad.

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