At CRO we are big, big fans of all of the various South American sun ray types. So when we obtained this cool, totally original and condition census South Peru 4 Reales, we knew we'd be running it in a CoinWorld ad.
Which, thanks to our first time guest author, would be this short, punchy and to-the-point "Hoo-Ray." caption
Captions that didn't make the cut:
Our first effort this week was "Sunsational.", which in retrospect was good enough to use. But under deadline pressure we opted out.
Leading to our next effort "Hooray.", which we would later modify to the more clearly sun rays-related hyphenated version in our final ad.