When presented with this superb, original, old-holdered, gold-stickered and woefully undergraded proof Lincoln Cent our immediate conclusion was to unleash some sort of Grade A / Grade Abe switcheroo deal.
Captions that didn't make the cut:
We knew we were going with this basic concept, first landing on "Abe+ Quality.", but we were afraid that the small exponent style + might be hard to see in its tiny caption font.
Leading us to "Abe+ Quality." which we thought some might interpret as Abe + Quality in some sort of weird mathematical formula.
So we went with the totally clear overkill approach in our final ad.