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Back to Ad Archive 2008

January 7, 2008: "Raising the Bar!"

2008 FUN Show Ad 2

Author:
J. Agre

Concept:
This is the second show ad we’ve run in this sort of ‘teaser’ format, and the goal here was the same as last time: To pique the readers interest by featuring an eye-catching coin no one has ever seen before.

The implication being that we’ll have cool coins like this if you come to our table at the FUN show.

Based on the reaction to the last ad we did like this (for the 2007 ANA in Milwaukee), and the calls we’ve received about this one, it seems to work.

Captions that didn’t make the cut:
Absolutely none. This one was never in doubt.

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