Our Ad Archive

“Quality Level: Abe+”
September 17, 2018

M. Agre

When presented with this superb, original, old-holdered, gold-stickered and woefully undergraded proof Lincoln Cent our immediate conclusion was to unleash some sort of Grade A / Grade Abe switcheroo deal.

Captions that didn't make the cut:
We knew we were going with this basic concept, first landing on "Abe+ Quality.", but we were afraid that t
he small exponent style + might be hard to see in its tiny caption font.  

Leading us to  "Abe+ Quality." which we thought some might interpret as Abe + Quality in some sort of weird mathematical formula.

So we went with the totally clear overkill approach in our final ad.


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