Our goal this week was to find a commonly used phrase containing the word 'trade' which would also communicate the positive feelings and desirability of this wickedly cool, super choice and extremely undergraded Trade Dollar.
Which proved to be extremely difficult, until we stumbled upon the elegant and extreeeeemely concise solution in our final ad.
Captions that didn't make the cut:
The closest we could get to another usable 'trade' caption was "Trade Show.", which of course made very little sense in this context.
So we did not use it.