No, you are not imagining things - we actually DID use this caption once before - waaaaay back in 2008. But frankly we always felt like it was underutilized back then on a lovely but not-exactly-epic item.
So when we saw the present spectacular, old toned, old-holdered, gold-stickered early quarter eagle which is the very epitome of the "Bold. Old. Gold." sentiment, we just KNEW we had to reprise it.
So we did.
Captions that didn't make the cut:
We knew were going to use this ad the moment we saw this coin a few weeks ago.