December 21, 2009: "Very Old Holder"

Author:
D. Wnuck

Concept:
We’ve always liked a RD or RB copper coin in an old holder, as it indicates to us that 1) the coin has not been messed with in any way for at least the last 20 years or so, and 2) the color is ‘stable’ – which is something which cannot be said, unfortunately, for a lot of RD and RB coins floating around the marketplace.

So we thought it would be interesting to show such a holder, with a neat looking RB gem coin in it.

Now, when we wrote this ad last week (as per the lead times CoinWorld and Numismatic News require), we had no idea that PCGS was about to modify the terms of their RD and RB guarantee. But since they have, we feel more strongly than ever about the desirability of a coin in an old holder of either service (and a CRO ad featuring same).

Captions that didn’t make the cut:
Just a minor variant, as this ad started out with the caption "Old holder. Very old coin." But that seemed like it needed a few more ‘verys’ in it for emphasis.

So we added them straight away.