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Back to Ad Archive 2010

November 8, 2010: "Census Consensus"

10 11 08F

Author:
J. Agre

Concept:
We had two goals this week:

1. Highlight the fact that this is a Condition Census example of S-261, and

2. Not get too silly in the process (since this is a pretty serious coin)

Both of which we think we accomplished with the subtle (and, we hope, memorable) use of two similar-sounding words that your author always figured were related, but which he has been assured are actually not.

Captions that didn’t make the cut:
The only alternative we considered was the slightly expanded "In the Condition Census by Consensus.", which seemed to contain an extra and totally unnecessary "In the".

Which we quickly edited out as seen in the final version of this ad.

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