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Back to Ad Archive 2012

November 12, 2012: "You’ll Flip"

12 11 12

Author:
M. Agre

Concept:
Q: When is it appropriate to use a gymnastics-inspired caption in a numismatic ad?
A: Obviously when you are offering a stunning red brown, gem example of a colossal British copper "Cartwheel" (so named due to its massive border with incuse legends, yet still conjuring images of Olga Korbut flying through the air during the 1972 summer Olympics in Munich which your author watched on a 13" RCA B/W television).

Captions that didn’t make the cut:
There were several variations on this theme, starting with "You’ll be head over heels for this Cartwheel".

And while that was not bad in our humble opinion, the use of the parallel verb structure of ‘Flip’ and ‘Cartwheel’ seemed like the way to go.

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