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Back to Ad Archive 2012

December 31, 2012: "Gold Squared"

12 12 31

Author:
J. Agre

Concept:
When confronted with this gold-stickered gold coin, it was clear to all of us here in the office that gold (actually gold gold) was the story here, as best illustrated by the use of a numismatic exponent (for just the 2nd time ever in a CRO ad).

Caption that didn’t make the cut:
The only alternative this week was the more pedestrian and less mathematical "Gold Gold."

Ultimately we decided that that was simply not very interesting. So we did not use it.

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