March 2, 2015: "The AU58 Grade"

Author:
J. Agre

Concept:
In a rare encore performance, we decided to re-run a caption which first appeared in a CRO ad waaaay back in February of 2010, then accompanying a different (but equally lovely and original) PCGS AU58 type coin.

Why? Because the message then is as true today: Choice, original AU58 coins continue to be extremely popular, probably because they offer a compelling combination of quality, eye-appeal and value, and frankly look a lot better than all sorts of coins we’ve seen in mint state holders through the years.

Captions that didn’t make the cut:
Our first salvo this week was the thoroughly uninspiring "Good & Twenty." based on the unappetizing pink and white Good & Plenty candy consumed only in movie theaters, but not really making much sense otherwise.

So we opted for the caption in our final ad, and think we might make this a regular (though infrequent) ad format going forward.