December 7, 2020: "4 Known in Any Grade"

Author:
J. Agre

Concept:
When we feature something extremely rare and important like this superb, original and extreeeeemely rare 1760 Voce Populi Small Letters Farthing we prefer to eschew the puns and silly wordplay and go straight for some super serious and weighty numismatic content.

In this case pointing out that there are only 4 of these known in any grade. Not 4 slabbed, mind you, but 4 TOTAL, with one of those in pretty rough condition, and another impounded in the museum at Colonial Williamsburg,

Captions that didn’t make the cut:
Our first effort this week was “One of just 4 known.“, which in our view did not adequately make the distinction noted above.

We we then attempted to clarify with “One of the great rarities in the American colonial series with just 4 known.” which proved extremely wordy and not any more clear.

Before settling on the crisp solution in our final ad.

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