Ad Archive

A Compendium of Our Advertising Through the Years

June 15, 2026:

"Treaty Treat"

Author:
M. McGraw

Concept:
Whenever the word Treaty appears in a coin or medal description, we see it as carte blanche to use some kind of a treat / treaty combo.

Unfortunately, this has never happened before on the CRO site, and so once when the opportunity presented itself this week, our guest author jumped all over it with this concise, punchy two-worder to highlight this superb MS64 BN example (which frankly looks waaaaay better than a couple of 65s we’ve seen at auction.

Captions that didn’t make the cut:
We considered a different angle altogether with the straightforward “Rare Treat.“, but decided that was simply too literal for our sophisticated readership.

Fortunately, our guest author provided two better options, including “Treat yourself to this Treaty.” We liked that one too, but decided that it is always better to go with fewer words when possible. So we chose the version in our final ad.

Click on any ad for a behind the scenes look at the creative process

"The Norweb Specimen"
June 1, 2026