December 7, 2009:

"1920"

Author:
J. Agre

Concept:
Every once in a while we like to mix in some weighty numismatic themes into our long run of sometimes glib and occasionally cheeky ads to remind our readers that 1) It is not all fun and games around here, 2) We are really coin geeks at heart, and 3) We enjoy reading a dusty old catalog as much as anyone.

Such as a few weeks ago, when we noticed that the featured coin in this ad was described by Thomas Elder in 1920 as ‘Proof’, and ‘Undoubtedly the best known example.’

Which was evidently sufficiently august for the Garretts to acquire it (and then keep it in the family for 6 decades).

And, as we always say, if it is good enough for the Garrett Collection, it is good enough for a CRO ad.

Captions that didn’t make the cut:
Actually, we considered using a different coin in this ad and a different historically interesting quote (believe me, we’ve got a million of ’em), but decided this was the one we wanted.

So we used it.

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