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Back to Ad Archive 2012

October 29, 2012: "49er Quarterback"

12 10 29

Author:
RYK

Concept:
With football season now in full swing, we thought it was about time we unleashed an NFL inspired CRO ad.

And we believe our guest author delivered in a big way, cleverly highlighting the reverse of this spectacular, beautifully toned, near gem 1849 Liberty Seated Quarter with a neat quarter back / quarterback switcheroo.

Captions that didn’t make the cut:
Our first version of this idea was "Finest 49er Quarterback since Joe Montana."

And while we liked that, we struggled with which name to use, since the last / best 49er QB was really Steve Young, but Joe Montana is a more memorable name and one more immediately associated with the 49ers.

So we eliminated that problem by going with the nameless version in our final ad.

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