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Back to Ad Archive 2013

May 20, 2013: "A Peek at these Peaks"

13 05 20

Author:
C. Sloan

Concept:
When presented with this delightful and very choice Central American Republic 8 Reales with the cool mountain peaks on the obverse, our guest author unleashed a peek-peak-pique homophone torrent the likes of which had never before been seen in a CRO ad.

Captions that didn’t make the cut:
Our first effort this week was "Peak Performer.", which was at least concise.

Followed by "Take a peek at the peaks on this cool 8 Reales.", which seemed like a productive direction that could be made better.

A thought almost immediately confirmed by our guest author with the inspired addition of "Pique".

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