August 31, 2009:

"Wild Side"

Author:
J. Agre

Concept:
We tried to come up with an interesting line using the word walk, or Walker in order to highlight the subject coin, when all of a sudden the 1972 Lou Reed lyric ‘take a walk on the wild side’ popped into my head.

Now, I’m not sure what Mr. Reed really meant (or if it is, in fact, extremely offensive), but it seemed a clever play on the word Walker, it played nicely into this coin’s wild toning, and so we went with it.

The final result might be terrible, or utterly brilliant (not sure which), but one thing is for sure: This is the first Lou Reed line we’ve ever incorporated into a CRO ad.

Captions that didn’t make the cut:
"Walking on sunshine." was another musical-lyric inspired possibility (with the added benefit of highlighting the golden toning on this coin), but it didn’t make the direct connection to the coin we were looking for.

So we moved on to "A collection of a 1,000 Walkers begins with but a single coin." Which was definitely reminiscent of a famous ‘walking’ quote, though scrambled in a weird way that made us decide that using it was a bad idea.

So we didn’t.

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"Wild Side"