December 17, 2012: "An Elephant You’ll Never Forget"

Author:
M. Agre

Concept:
We like Elephants as much as anyone else (possibly even more), and so when we saw this unforgettable gem mint state Elephant Token from the Eliasberg Collection, we knew it was destined for a CRO ad (such as this one, for example).

Where it would be highlighted with a caption featuring a twist on the old saying that "An Elephant Never Forgets" (based on observations that elephants follow the same paths and even hand down genetic memories of directions and places across generations).

Captions that didn’t make the cut:
My favorite alternative was "Even the grade is Elephantine.", which highlighted this superb coin and its remarkable grade while allowing us to use the word ‘Elephantine’, one of your author’s personal favorites.

And I am already regretting not using that caption here, since it will be real hard to squeeze that word into a different CRO ad in the future (since the number of coins with Elephants on them is unfortunately very, very low). I promise to try, though.