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Back to Ad Archive 2018

June 4, 2018: "BBC"

18 06 04New

Author:
J. Agre

Concept:
We were looking for away to highlight the ‘Britishness’ of this superb, original, old-holdered RB Gem British copper, settling on the instantly recognizable BBC reference which here doubled nicely as a descriptor via Beautiful British Copper descriptor.

Captions that didn’t make the cut:
We tried hard here, first trying a series of mostly unsuccessful or extreeeemely unsuccessful Monarchy, Union Jack, Bobby, double decker bus and red telephone booth references before concluding that this BBC thing was the only one with real legs.

Then we only had to figure out if there should be periods between the letters (NO!), and where the line break needed to be to generate the desired drama (right after BBC).

And there you have it.

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