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Back to Ad Archive 2013

April 15, 2013: "Black and White"

13 04 15

Author:
J. Agre

Concept:
We’ve always wanted to do a caption which contained one of those "What’s black and white and read all over?"-style jokes in it, though after years of doing these ads it apparently proved harder than we thought.

Which did not prevent us from rolling one out to highlight this cool, cameo proof, overdate Shield 5c.

Captions that didn’t make the cut:
This week was indeed a struggle, starting with "This black and white coin was photographed in color."

Which was immediately abandoned in favor of the more efficient "Color photo, black and white coin."

And while we might have been advised to stop there, we didn’t, instead opting for the aforementioned gag-inspired caption in our final ad.

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