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Back to Ad Archive 2019

September 23, 2019: "Canadoily"

19 09 23

Author:
K. Matsuzaka

Concept:
Pretty straightforward this time: Cool Canadian coin in a Doily slab succinctly highlighted by our guest author’s use of the punchy, memorable, one word "Canadoily."

Captions that didn’t make the cut:
We started this week with the merely descriptive sentence "Housed in a Doily slab used by PCGS for only short time in late 1989." before concluding that it was waaaay too long AND not very interesting.

So we dropped it in favor of the version in our final ad, though not before experimenting with the hyphenated "Cana-Doily." first. But that seemed more confusing and less impactful.

So we did not use it.

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