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Back to Ad Archive 2019

September 2, 2019: "Cast your Eyes"

19 09 02

Author:
M. Agre

Concept:
We’re always up for some alliteration, and for some entertaining homonymic action, both of which are in action in this Cast-Castorland caption highlighting this epic, old toned and well pedigreed example.

Captions that didn’t make the cut:
Our first effort was the fishing inspired “Cast your Net for this Castorland.” And while that seemed seemed to make some sense, it fell too closely into the overly pushy “Hey, why don’t you buy this.” school of numismatic advertising.

So we kept the Cast-Castorland ‘hook’, made a subtle shift from buying to viewing and felt significantly better about the result.

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