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Back to Ad Archive 2020

November 23, 2020: "CCrusty"

20-11-23

Author:
C. Sloan

Concept:
In an all new twist on a CRO ad caption, our most prolific guest author came up with this all encompassing, one word and thus decidedly punchy way to communicate the key attributes of this fantastic, gold-stickered, old-holdered 1884-CC Double Eagle, namely its CC mint origins and superbly crusty, original surfaces.

Captions that didn’t make the cut:
The best alternative this week was the extreeeeemely literal “Old. West. Gold.“. And while that one was true to form and concisely impactful, it was deemed too generic and lacking in freshness by our marketing team.

So we went with the version in our final ad.

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