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Back to Ad Archive 2021

August 2, 2021: "Cherry Pitt"

21-08-02

Author:
J. Agre

Concept:
We always favor a short and punchy caption, more so one that uniquely applies to the featured item. Such as this delightful, original, well pedigreed, quite pleasing and extreeeeeemely rare “cherry” 1766 Pitt Farthing.

Captions that didn’t make the cut:
Harkening back to one of your author’s favorite and most pun-intensive CRO ads with “Money Hungary” in February of 2014, I really wanted to go with the extremely literal “Money Pitt”.

But of course that has an extremely negative connotation suggesting dumping money into a proverbial black hole, which is not exactly the sentiment we like to put forth in an ad.

So we did not use that one.

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