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Back to Ad Archive 2022

September 26, 2022: "Circulated in Early America"

22-09-26

Author:
J. Agre

Concept:
Sometimes (though admittedly not that often) we like to use an historical or serious caption, like this week when describing this superb, original, colorfully toned French ½Ecu.

Extensively salt-water damaged examples of this same type were recovered from the Le Chameau, a French supply ship which sank off the coast of Nova Scotia in 1725 while en route to the colonies, proving definitively that these circulated in early America.

But since all of that was too long to fit into an ad, we just used that last bit in an effort to educate and intrigue the reader.

Captions that didn’t make the cut:
There were none. We knew we were going with this ad the moment we saw this coin.

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