January 1, 2018: "Crowning Glory"

Author:
M. Agre

Concept:
When presenting a magnificent Crown (as we have done in ads many times through the years), we like to use a crown-centric caption. Like the one describing this epic 1743 Great Britain example which is the best we’ve seen and thus worthy of the Crowning Glory descriptor.

Sharp-eyed readers will also note that this is the first CRO ad which actually says CRO (as opposed to the Coin Rarities Online longhand). We’ve been planning this change for a while now, but it took us some time to get used to it.

Captions that didn’t make the cut:
We started with “Royal Crown.“, but quickly rejected it as either boringly descriptive, or the name of a cheap Cola, neither of which made it seem like an inspiring choice.

Which then led us to “Crown Royal.“, which was only slightly better in that it at least evokes thoughts of a Scotch whiskey in a very handsome velour bag. But that wasn’t going to work either, so we chose the version in our final ad.