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Back to Ad Archive 2022

September 12, 2022: "Double No Trouble"

22-09-12

Author:
M. Agre

Concept:
As coins go, this is what we call a ‘rich fodder vehicle’, since the name of this lovely, all original Mint State (Ca. 1783) Washington Double Head 1¢ so readily lends itself to a compelling ad caption.

Which in this case was the incredibly appropriate “Double No Trouble.” concept leveraging the well know phrase Double Trouble but then making it better suited to this week’s problem-free featured coin.

Captions that didn’t make the cut:
We actually had two other strong(ish) contenders this week, including the straightforward “Double Your Pleasure.”

But we then came up with the Double Mint Gum inspired “Double Mint State.” which we liked better, before settling on the version in our final ad.

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