September 14, 2009:

"Full Tongue"

Author:
W. Stevenson

Concept:
You and I both know that this coin was destined for a CRO ad the instant it walked into our office, sat down by the computer and stared directly at Dave with its big fat horse tongue sticking out. Because we are always searching for odd, interesting and memorable numismatic items to feature in our ads, and this choice piece possesses all of that in spades.

Captions that didn’t make the cut:
I actually wanted to go with "Pffffffffft.", but we concluded that that was simply not very numismatic.

Which then had us to trying to come up with a caption that employed the word ‘raspberry’, but we couldn’t think of a good one.

Turns out it didn’t matter, though, since our customer’s ‘Full Torch / Full Tongue – Switcheroo’ caption was the clear winner this week.

Which is why it appears in the finished ad to your left.

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"Full Tongue"