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Back to Ad Archive 2023

September 25, 2023: "Helena Troy"

23-09-25

Author:
J. Agre

Concept:
Seeing as this superb, album toned, eye appealing, über-gem example of HK-820 from Helena, Montana contains 1 Troy Oz. of silver, well, then, the ad writes itself with a smooth Helen of Troy / Helena Troy piece of wordsmithing that your author thinks might possibly be the best caption we’ve ever come up with. Ever.

Captions that didn’t make the cut:
We were tempted to use the actual rhyming legend on this coin “Silver the Key to Prosperity“, but that was before we thought of that Helena thing and put this ad to bed.

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