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Back to Ad Archive 2017

February 6, 2017: "Honeymoon"

17 02 06

Author:
D. Chagnon

Concept:
Given that this is the very first ‘Moon’ coin ever to appear in a CRO ad, we wanted to come up with a suitably moon-centric caption to highlight it.

And our first time guest author came though with this concise, punchy, one world, "this-is-a-honey-of-a-coin" Honeymoon idea.

Captions that didn’t make the cut:
We considered a few alternatives this week, starting with "Harvest this Moon.", which, as as is often the case, we rejected for sounding too pushy.

Followed by the standard, descriptive but hardly inspiring "The Man in the Moon."

Before deciding that the caption in our final ad was a bit more dramatic.

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