October 27, 2013:

"Horse Head in Your Bed"

Author:
F. Hamm

Concept:
Imagine my surprise when our Director of Market Research called me last week and said "Mr. Agre, after 7 years and hundreds of CRO ads, we have never, not even one time, made a hokey reference to the The Godfather or any of its fine sequels."

Shocked, I immediately rang our Creative Department and demanded action, which I received 23 minutes later in the form of this ad which highlights this lovely, original and well-pedigreed mint state 1786 New Jersey Copper by referencing one of the most memorable and disgusting scenes in movie history.

Captions that didn’t make the cut:
We knew we were going with this basic idea, but played around with some of the wording starting with "A Horse Head you would not mind to find in your bed." But I did not feel comfortable with the mind-find rhyme, and felt that "you would not mind" sounded kind of weak.

So we replaced "not mind" with "be delighted", and called it a day.

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"Horse Head in Your Bed"