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Back to Ad Archive 2025

September 22, 2025: "Hot Chile"

25-09-22

Author:
A. Mozina

Concept:
This one doesn’t require too deep an analysis. Given this super choice, totally original and frankly hot Chile 4R, it was not too far a leap to think of a Chili / Chile ad caption.

And that’s just what our first time guest author did, and we liked it.

Captions that didn’t make the cut:
Actually the first iteration of this ad said “Red Hot Chile Pepper.” which we thought was just too far afield in this case.

In retrospect that was probably a mistake, and we should have used it.

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