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Back to Ad Archive 2007

March 5, 2007: "How Old were You?"

Bar Cent Ad Color

Author:
J. Agre

Concept:
This is my favorite ad to date.

It was borne of my own personal experience, as a kid, flipping through the Redbook and oohing and aahing at the cool coins. Back then none of us had ever seen a real Bar Cent, let alone thought we’d own one.

When it came time to write this ad, I remembered that, and I figured that I probably wasn’t the only one who did that, and that others would relate to this idea.

Based on the overwhelming reaction we got to this ad, I guess I was right.

Captions that didn’t make the cut:
None. Never a doubt about this one.

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