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Back to Ad Archive 2007

April 30, 2007: "Hunting"

Dogs Ad Color

Author:
J. Agre

Concept:
In this instance we were dealing with a coin (OK, it’s a token) with an especially interesting and popular motif that was perfect for our ad format.

We also thought the parallel between Hunting Dogs and hunting for rare coins for your collection seemed like an interesting angle to pursue, a clever way to reinforce the neat design and an opportunity to write some compelling ad copy.

The end result yielded a lot of inquiries immediately after the ad ran.

Captions that didn’t make the cut:
"Very, very, very good dogs." was an early attempt to reinforce the dogs design and motif, but this one just seemed too frivolous.

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