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Back to Ad Archive 2012

August 20, 2012: "In Crust we Trust"

12 08 20

Author:
J. Agre

Concept:
There are not that many areas of human endeavor in which crust is regarded as a good thing, but numismatics is in fact one them.

As in the original, "crusty" aged patina seen on the cool, XF45 and CAC-ified Capped Bust Quarter featured in this week’s ad and celebrated by our mellifluous rhyming caption.

Captions that didn’t make the cut:
The only other alternative this week was "PQCBQ.", ultimately rejected by us as having too many consonants in a row.

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