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Back to Ad Archive 2013

December 2, 2013: "It’s a Small World"

13 12 02

Author:
M. Agre

Concept:
This extremely groovy ca. 1815 piece features an intricately detailed map of the western hemisphere on one side and the eastern hemisphere on the other, labelled with charming and period appropriate place names including the ‘Sandwich Islands’ for what is now Hawaii, and ‘New Holland’ for Australia.

And at 79mm in diameter, it is quite literally, a small world.

Captions that didn’t make the cut:
Our best alternatives this week were a variety of world phrases, starting with "A world of good."

And while that evoked generally positive feelings, it didn’t quite makes sense, so we quickly moved on to "Dream world." which we liked enough to use.

Until we came up with the extremely literal caption in our final ad.

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