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Back to Ad Archive 2015

August 17, 2015: "Keep it Real"

15 08 17

Author:
L. Adler

Concept:
Numismatic-themed ad caption writers everywhere recognize the plethora of possibilities when the denomination of the coin highlighted is actually the same as a regular old English word.

As our guest author did in this case, leveraging ‘Real’ and ‘real’ into this modern catch phrase which can also mean that the fantastic MS64 1743 Mexican 1 Real offered is a "keeper’ coin – i.e. one that should be held tightly and kept for a long time.

Captions that didn’t make the cut:
The only alternative seriously considered this week was the similarly minded "Get Real.", which sounded a bit bossy in our view and was thus rejected straight away.

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