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Back to Ad Archive 2012

November 19, 2012: "Lei-a-Way"

12 11 19

Author:
J. Agre

Concept:
We admit we were trying to nail two numismatic birds with one well-placed advertising stone this week when we decided to highlight this extremely cool, carefully assembled and hard to replicate Hawaiian coin set with a terrible Lay / Lei pun that also served to remind customers that we offer an interest free lay-a-way service on pricier items on our list.

Captions that didn’t make the cut:
The challenge this week was to find wording to suggest that lay-a-way (or lei-a-way, in this case) was merely one (and of course not the only) payment option available at CRO.

Which I believe we achieved with the carefully crafted caption in our final ad.

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