November 2, 2020:

"Lima Dreama"

Author:
J. Agre

Concept:
This week we are featuring a dreamy, totally original, cabinet toned XF Pillar 4 Reales struck at the famous Lima, Peru mint. A fact we sought to highlight with this shoe-horned, sorta rhyming and, in our view, distinctively memorable “Lima Dreama.” caption.

Captions that didn’t make the cut:
As is nearly always the case around here, we had a basic premise we liked, but struggled with exactly how to write it.

Starting with “Lima Dreama’.“, but then concluding that the apostrophe after Dreama’ followed by the closed quotes looked a little strange.

So we changed that to a “Lima Dreamah.” solution, which was objectively even worse.

Replacing that with the hyphenated and equally questionable “Lima Dream-a.” before just going with the uncomplicated version in our final version of this ad.

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"Lima Dreama"