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Back to Ad Archive 2016

August 1, 2016: "Mighty Oak"

16 08 01

Author:
J. Agre

Concept:
We were surprised to find that we had never used this seemingly quite obvious, appropriate, concise and in our view wicked strong caption before.

And that was a good thing, since it seemed just the right tone to describe this week’s lovely, original and well pedigreed Oak Tree Shilling.

Captions that didn’t make the cut:
Despite an in-depth search of words that rhyme with Oak, and Tree and Shilling (and Eliasberg and NGC and 1652 and Massachusetts), we couldn’t come up with a suitable alternative this week.

So we went straight to the caption in our final ad.

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