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Back to Ad Archive 2012

October 15, 2012: "Milk Chocolate Bar"

12 10 15

Author:
J. Agre

Concept:
While we do see Bar Coppers from time to time, finding one with that ideal, original, milk chocolate color is a real challenge.

So when we were offered this lovely, choice, CAC’ed AU58, we snapped it up knowing we would immediately place it in this ad featuring a caption that had been waiting years for the right coin to show up.

Captions that didn’t make the cut:
The only alternative considered this week was simply "Chocolate Bar.", which frankly might have been more impactful.

Ultimately, though, we decided that it did not focus enough attention on the lovely light color that makes this piece so special.

So we added ‘milk’.

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