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Back to Ad Archive 2023

April 24, 2023: "Patinated Perfection"

23-04-24

Author:
B. Saar

Concept:
Given the fantastic, totally original, multi-colored patina on this superb early quarter, it is perhaps not surprising that our guest author suggested this straight to the point, alliterative caption with what we believe is a high memorability quotient.

Indeed.

Captions that didn’t make the cut:
We briefly considered some kind of fraction-related caption building off of the distinctive 5/4/2 designation, but while that is interesting, we really feel like the fantastic old cabinet toning is the story here.

So we went with the caption in our final ad.

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