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Back to Ad Archive 2009

November 30, 2009: "Peace de Résistance"

09 11 30 Ad

Author:
J. Agre

Concept:
Somewhere, hidden deep within this coin, we knew there was a good ‘peace / piece’ pun to be found. We did not know, however, that it was going to be in French.

But there it was – the cool (to us, anyway), though frankly sort of obvious play on the popular French phrase ‘piece de résistance’, complete with an authentic-looking accent mark that your author made himself in Photoshop.

Captions that didn’t make the cut:
We very nearly went with the John Lennon lyric "Give peace a chance." suggested by one of our extremely creative customers.

And while we thought that one was pretty good, we just liked the final caption a little bit better.

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