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Back to Ad Archive 2012

April 16, 2012: "Piece of 8"

12 04 16

Author:
J. Agre

Concept:
Everytime I see a nice Pillar 8 Reales I think to myself: "Self, that is a cool, important and relatively affordable item that really should be in every well-formed collection of US coins."

Then I further think "Hey, I’m going to buy that, have it photographed and put it on our website. And then maybe I’ll put it in a CRO ad like the one you are reading about right now."

Captions that didn’t make the cut:
We wondered whether the caption should be in the form of a statement, as in "Every coin collector should own a Piece of 8.", or in the form of a question.

As can be seen in our final ad, we went with the question thinking it would better engage the reader (a good thing from our perspective).

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