March 29, 2010: "Pining for a Colonial Coin"

Author:
D. Wnuck

Concept:
This week we wanted to do a non-colonial-coin-collector’s colonial ad, which of course had to feature one of the extremely popular ‘transcendent’ colonial issues which appeal broadly to a wide range of collectors. Such as this Large Planchet Noe-1 Pine Tree Shilling, described in the past as the quintessential colonial coin, with its well executed design and a tree that actually looks like a Pine, offered in the popular collector grade of XF45.

Conveniently, this piece also lent itself well to an obvious pun on the word ‘pining’ (which thrilled and delighted us here in the office).

Captions that didn’t make the cut:
We started with the very obvious "Everyone should own a Pine Tree Shilling.", but that sounded extremely pushy to me.

Which then had us migrating toward various Pine Tree quotes, such as this Euell Gibbons line from a 1970’s ad for Post Grape-Nuts cereal: "Ever eat a pine tree? Many parts are edible."

Alas, that had very little to do with coins (actually nothing), but seemed like it might be highly entertaining. Unfortunately, it also created some potential liability for us if by chance someone ordered this coin and then ate part of it.

So we went with the less risky approach to your left.