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Back to Ad Archive 2018

September 17, 2018: "Quality Level: Abe+"

18 09 17

Author:
M. Agre

Concept:
When presented with this superb, original, old-holdered, gold-stickered and woefully undergraded proof Lincoln Cent our immediate conclusion was to unleash some sort of Grade A / Grade Abe switcheroo deal.

Captions that didn’t make the cut:
We knew we were going with this basic concept, first landing on "Abe⁺ Quality.", but we were afraid that the small exponent style + might be hard to see in its tiny caption font.

Leading us to "Abe+ Quality." which we thought some might interpret as Abe + Quality in some sort of weird mathematical formula.

So we went with the totally clear overkill approach in our final ad.

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