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Back to Ad Archive 2009

July 13, 2009: "Rays your Collection"

09 7 10 Ad

Author:
C. Sloan

Concept:
As usual, we tried to pick out the distinguishing feature of the subject coin (in this case the Rays seen only on Seated Quarters of this year) and write a caption about it.

Which in this instance, contributed by one of our extremely clever customers, was either a spectacular or groan-inducing pun (depending on your perspective), but which in either case did what we wanted it to do in a memorable way.

Captions that didn’t make the cut:
The best alternative (and we use the term ‘best’ advisedly) featured the front of the coin and attempted to make a turn signal-indicator joke about the Arrows at Date:

"Hey, you left your blinkers on!"

Which probably explains why we didn’t choose that caption for the final ad.

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